JE.CHER is the wholesale and custom-manufacturing faux-fur brand of Flexlume Global Limited (Hong Kong). Animal-free is the brand baseline. Serves UK, EU, and China markets. MOQ from 200 pieces (catalog) or 100 pieces (custom OEM/ODM).
The Seeking Atelier
New Faux Fur Lifestyle
Animal-free warmth, designed with quiet strength and delivered DDP for UK and EU buyers.
52 active styles / MOQ from 200 pcs / animal-free materials
No animal-derived materials
Buyer-ready craft
MOQ from 200 pcs
I seek
Derived from the French phrase je cherche — I seek — JE.CHER reflects an ongoing pursuit: balance between ethics and beauty, softness and power, care and commercial precision.
I seek warmth without harm.
I seek softness with power.
I seek a source I can trust.
Collection map
Five routes into the line.
Long pile statement coats, clean short fur, reversible utility, vests, and denser luxury edits give buyers a clearer way to plan assortment.
100% Animal-Free
Animal-free is the baseline: no animal-derived fur materials.
Buyer-Ready Craft
Product data, color options, MOQ, and sample flow are surfaced early.
Editorial Range
Five series — long fur, short fur, reversible, vest, luxury — cover commercial and statement buys in one line.
Global Experience
15 years of supply chain management. Trusted by Fortune 500 companies.
July 7-9 · London Olympia
Visit JE.CHER at Pure London 2026
Explore the exhibition edit, touch fabrics, review MOQ and custom options, and meet the JE.CHER team for buyer-ready next steps.
